In case you missed it, our luscious website (estuarymagazine.com) also features a blog—that strange information beast, a contraction between web and log, intended to add value to readers’ lives and to inspire action. In addition to offering back stories behind the magazine’s articles and features, the blog provides links to sources of activities and information, including past, present, and planned articles in the magazine related to the blog’s subject matter.
We identified in the inaugural blog four calls to action:
Several installments later our blog continues to be a learning experience for us, defined as the process by which we increase our capacity for effective action, that is, coaxing our readership’s involvement in the preceding activities. We are still learning in the blog how to facilitate navigation among topics with keywords, to narrate personal stories succinctly, to encourage participation, to provide evergreen (lasting) content, to use images, and to establish thought leadership by communicating influence and authority.
Looking ahead, we anticipate increasing the blog’s effectiveness by making it a greater team effort than it is today. Just as with the magazine itself, we will empanel a select team of competent contributors, with occasional guests, to brainstorm topics and to write, illustrate, and edit our blog’s content. What won’t change is our deep appreciation for your comments and feedback.
Ralph T. Wood
Editor, Estuary Blog